Generally when entertainers, musicians, and actresses use social media sites like Twitter, it is part of a crafted campaign of internet marketing. Relatively fresh out of rehab, singer Demi Lovato uses twitter for a genuine, honest, and often revealing connection with her more than four million followers there. Through the window of 140-character tweets, Demi Lovato’s fans are rallied in their support of her strong musical comeback with the album “Unbroken”, featuring the songs Skyscraper and the Spanish-version Rascacielo. For example, the intimacy of social media is revealed when this artist, recovering from issues like eating disorders, depression, and self-abuse/cutting, posted an image of herself in a swimsuit demonstrating a new level of self-acceptance.
Along with a circle of musicians and teen stars including the Jonas Brothers, Justin Bieber, Selena Gomez, and others, Demi Lovato proves that she is a singer of her generation, using tools like Facebook, Twitter, YouTube, and iTunes to stay connected to her legion of supportive fans across the globe, and in turn showing them honesty and gratitude.
- Demi Lovato, Unbroken, and the Intimacy of Twitter
There are scores of fans all across the globe who follow her every tweet, and who even define their online social media names after their support of Lovato and her music and acting. Disney, her parent company, publicly let Lovato out of her TV show obligations to concentrate on her music career. Since Demi Lovato records for Hollywood Records, a division of the Disney Music Group, they still have a major stake in her comeback. All the while, her Disney channel TV show “Sonny with a Chance” gets increasing broadcast time worldwide, preparing even more fans across the globe for her new album, Unbroken.
What would you do with millions of Twitter followers, Facebook likes, and YouTube views — would you, like Demi Lovato, show the world that you remain “Unbroken”?